April houses every cannconsumer’s favorite holiday, 4/20, but that is not the only day worth celebrating in April. 4/20 may be fun but Earth Day may be far more important. Earth Day reminds us of how delicate our planet is and encourages us to be better people. In this article, we will cover a brief history of Earth Day, how RiverBluff strives to be sustainable, and the things you can do to make yourself more sustainable. 

History of Earth Day 

Growing concern for environmental harm due to advancing industrialization in the 1960’s led to an increase in environmental activism. On April 22, 1970, Wisconsin Seneator Gaylord Nelson, with help from Harvard graduate student, Denis Hayes, organized the first Earth Day. 20 million people participated nationwide in the first Earth Day and their unity led to the passing of meaningful legislation such as the updated Clean Air Act in 1970 and the Endangered Species Act of 1973. Focusing on global warming and renewable resources, the formation of Earth Day led to advances in recycling and renewable energy as well as focusing on conservation. 1 

How RiverBluff Plays Its Part 

RiverBluff entered the Cannabis market devoted to being environmentally conscious. Any product we produce that can be packaged in an environmentally friendly way is packaged that way. Our pre-roll tubes, D9 Blended Gummy jars ( D9/CBG and D9/CBN versions), and flower jar lids are made with home compostable materials by utilizing a blend of biopolymers (PHA2) that break down in microbial environments. We also chose to use glass, rather than plastic, for our flower jars and lemonade bottles to make them more easily recyclable. The cannabis industry isn’t the best in this area as carts and disposable pens have grown in popularity. This is leading to more batteries being thrown away than any point in history, so it is of the utmost importance for everyone in the industry and enjoying the products to do their part to be more eco-friendly.  

How You Can Play Your Part 

If you use any products that are home compostable, compost them. If you are using any products that use glass, recycle them. We know those tasks can seem tedious but please don’t just throw these products away. If you can’t recycle, upcycle! Our jars can be used for storage of all sorts. Don’t need storage? You could get artsy. If you build a giant weed leaf out of upcycled industry packaging, you might be able to go viral on socials for a minute. The point is if you can’t recycle or compost there are other options than simply throwing things away. Have a happy Earth Day.