Our Story

The fire behind the smoke


Born and raised in East Dubuque, Joe has always had a knack for business and mechanical inclination.  From selling pens and pencils door to door as a child with his little red wagon to running construction sites after high school, Joe has worked a wide variety of jobs throughout his younger years. Joe earned a degree from Northeast Iowa Community College while working full time in the HVAC field. Joe eventually moved to Denver, Colorado to pursue a career in the commercial HVAC industry. Although Joe’s company had a strict drug free policy, the use of CBD was permitted.  Joe was not very familiar with CBD products and this all came to light when Joe got a service call to Boulder, Colorado to repair a CBD CO2 extraction machine for an award winning CBD company.  This was when Joe was introduced to the many wonderful benefits to CBD and started taking it regularly to help moderate pain from a physically demanding job. Years later, Joe is bringing his CBD knowledge and Colorado connections back to his home town of East Dubuque. As a family business, River Bluff CBD is committed to using cannabis as a catalyst to help people deal with many issues they may be facing.  Education is the biggest bridge to cross when it comes to cannabis. Lets cross that bridge together in East Dubuque.


DJ has a passion for service to his community and country. After graduating from East Dubuque High School in 2000, he went on to serve honorably in the United States Army. He served 4 of those years with the 2nd Squadron 17th Calvary Unit in the distinguished 101st Airborne Division. DJ participated in three 12-month deployments during his career, one in South Korea (2001) and two in Iraq (2003 and 2005). After his military career, DJ moved back to East Dubuque to raise his son, Gavin. He began working as a teller at a local Dubuque bank in 2007. While working full time and raising his son, DJ was also enrolled as a full-time student at the University of Illinois–Springfield where he completed his Bachelor’ Degree in Business Administration. He currently works as a Commercial Lender for a Midwest based bank and in his free time he has a passion for giving back to the community in which he lives. Over the years, he has helped coach his son’s baseball, football and basketball teams, acted as the Treasurer of the East Dubuque Baseball Boosters and spent time in the classroom teaching children the importance of business through Junior Achievement. He is currently serving as the Vice President of the East Dubuque School Board, the Vice President of the United Way of Platteville, The Chair of the Platteville Chamber of Commerce Ambassador Committee and is an Executive Officer of the Platteville Chamber of Commerce.

Ali & Ray

Growing up in East Dubuque, IL Ali truly understands the importance of community and family. After graduating from East Dubuque High School in 2004, Ali went on to study Family and Consumer Sciences at Western Illinois University, where she discovered her passion for visual merchandising and giving products life in the eyes of the customer. During her time at WIU, Ali also participated in numerous philanthropic activities, namely through participation within the Phi Sigma Sigma sorority, where she served in several leadership positions. In 2010, Ali and her husband Ray decided it was time for a new adventure; one that took them across the country to Denver, CO.  Over the years, they have been immersed in the recreational cannabis landscape, as they saw (and voted in favor of) Amendment 64, which leagalized cannabis for recreational use in 2012. Inclusion is at that the core of what River Bluff stands for, and Ali embodies this in all that she does. Living in Colorado for the last 10 years has exposed her to people with different views, different cultures and different backgrounds and she looks forward to welcoming everyone to the River Bluff Family!


Our product is proudly raised in the Land of Lincoln under the sun at Blazing Star Farms. Slowly cured, resinous and fruity with a floral finish our product has a strong terpene profile and potent aroma consisting of sweet berries. Our passion drives an unyielding focus on safety, quality, innovation and most of all … the end-user experience.

At River Bluff CBD our number one priority is to provide you with the best quality product on either side of the Mississippi River. We are a dispensary that caters to a wide range of needs and tastes.

Help reduce the stigma in our community!

Sativa Strains
Indica Strains
Sativa Dominant Hybrid
Indica Dominant Hybrid